Introduction
The global smartphone and laptop markets are evolving in 2025, with key trends influenced by economic conditions, technological advancements, and consumer behavior. While the smartphone market is expected to see slower growth, the laptop market is set for a recovery driven by corporate upgrades and operating system transitions.
Types of Smartphones & Laptops
Smartphones: Premium, mid-range, and budget phones with a focus on AI integration, foldable screens, and improved performance.Laptops: Business laptops, gaming laptops, ultrabooks, and AI-powered PCs.
Market Performance
Smartphones:Growth is expected to slow down due to longer upgrade cycles and economic uncertainty. AI-powered smartphones, such as those featuring Apple Intelligence, Google Gemini AI, and Samsung Galaxy AI, will help drive demand, particularly in premium models. The market is estimated to grow by 4.6% in 2025, reaching around 1.3 billion units shipped (Light Reading, IDC).
Laptops: The global laptop market is projected to grow by 4.9% in 2025, reaching 183 million units. This growth is mainly driven by businesses upgrading from Windows 10 to Windows 11 before Microsoft’s October 2025 deadline (Tech Times, TrendForce).
Key Terms in the Industry
AI-powered devices: Smartphones and laptops with built-in AI features for enhanced performance.
Foldable technology: Devices with flexible displays allowing for larger screen sizes.5G & Wi-Fi 6E: Faster connectivity options for better performance.
EOL (End of Life): Refers to software or hardware that is no longer supported, like Windows 10 in 2025.
Importance of These Trends
For Consumers: AI features, better cameras, and battery improvements in smartphones. Laptop users will see more efficient, AI-integrated models and the necessity to upgrade due to Windows 10’s end-of-life.
For Businesses: Companies must upgrade laptops for security and efficiency, increasing demand for new devices.
Operating Systems & Software
Smartphones: IOS (Apple), Android (Google).
Laptops: Windows 11 (Microsoft), macOS (Apple), ChromeOS (Google), and Linux distributions. Windows 11 adoption is expected to surge as Windows 10 is phased out.
Battery Life Improvements
Manufacturers are focusing on longer battery life through improved chip efficiency (e.g., Intel’s new AI-powered processors for laptops) and fast-charging technology in smartphones. Premium laptops are incorporating more energy-efficient components to extend usage time without increasing size.
Conclusion
The global smartphone market is slowing but remains strong due to AI innovations. Meanwhile, the laptop market is recovering, fueled by corporate demand and the Windows 10 transition. Consumers can expect more AI-powered features, improved battery life, and faster devices in 2025.
